I’m Jacey Allen, an advertising student at Texas State University with a growing focus on social media management and copywriting. I’m especially interested in the space where strategy and creativity meet—taking a brand’s goals, understanding the audience, and turning that into content that feels intentional and engaging.

I have hands-on experience with social media content creation, including concepting posts, writing captions, and designing graphics and carousels that stay on-brand. I’ve worked on projects for campus organizations and brands connected to Texas State, as well as a freelance client, creating social content and helping shape their online presence. I’m comfortable in Canva and Adobe Photoshop and enjoy combining visuals and words to tell a clear, consistent story across platforms.